Motion · Visual · Web
2024
Uhura Digital GmbH
Uhura Digital is a multi-award-winning experience agency for B2B brands and companies, creating campaigns, websites and marketing strategies through creation and technology.
Project overview
Different brands, distinct voices, one disciplined motion practice.
These are selected animation and visual design projects created during my time at Uhura, in collaboration with clients including Deep Tech Berlin / Schlaraffia / Go Textile! / Superba & Swissflex, among others.
Creative process
A focused view of how the work took shape.
The selected projects range from a personal Deep Tech Berlin motion piece to Schlaraffia’s Roll & Sleep social campaign and Go Textile’s #RunYourFuture content.
- 01
Read the identity
Existing visual principles and the communication goal defined what movement should express.
- 02
Build the motion idea
Pacing, transitions and graphic behavior were developed around the central campaign message.
- 03
Adapt the formats
Layouts were translated into stories, square posts and video assets with consistent hierarchy.
- 04
Polish and deliver
Timing and legibility were refined so every asset remained clear in fast-moving social contexts.
Creative direction
Motion shaped by the character of each brand.
- Work for Deep Tech Berlin, Schlaraffia and Go Textile
- Format-aware motion for stories, posts and videos
- A distinct visual rhythm maintained for every brand
Selected gallery
The project in detail.
25 piecesDeep Tech Berlin
Where future technologies become reality.
A Berlin campaign that makes research- and technology-driven innovation visible, connecting pioneering companies with a growing international network.
Schlaraffia
Perfect sleep. Reinvented.
A German sleep-systems brand with more than 115 years of experience, developing beds, mattresses, slatted frames, toppers and bedding through technology, innovation and comfort.
Roll’n’Sleep
Social media campaign
Go Textile!
#RunYourFuture
A vocational training campaign presenting the diversity of Germany’s textile and fashion industry and the future-focused career paths it offers.
