Brand · Editorial
2024
AMEOS
A redesign of corporate brochures, flyers and editorial materials for the AMEOS healthcare network.
Project overview
Dense healthcare information reorganized into a calm, consistent editorial system.
The challenge
Existing brochures and flyers contained substantial information but needed clearer hierarchy, stronger consistency and closer alignment with the AMEOS corporate identity.
The response
Content was reorganized and the graphic layout redesigned across brochures, flyers and the Fast Track Chirurgie magazine to improve orientation and readability.
Creative process
A focused view of how the work took shape.
The work focused on structure before decoration: content groups, typographic hierarchy and repeatable layout rules created a coherent family of materials.
- 01
Audit
Existing materials were reviewed to identify hierarchy, density and consistency issues.
- 02
Reorganize
Content was regrouped and prioritized to make the reading sequence easier to understand.
- 03
Align
Typography, color and graphic elements were brought into the corporate visual framework.
- 04
Extend
The system was applied across brochures, flyers and magazine layouts with format-specific adjustments.
Creative direction
A clearer editorial rhythm for complex information.
- A consistent family of corporate print materials
- Clearer hierarchy for information-heavy content
- Flexible layout principles across several editorial formats
Selected gallery
The project in detail.
14 images
Fast Track Chirurgic Magazine
