Urban Tribe

A responsive store extension for URBAN TRIBE, designed to help its sports community browse and purchase customized products through a simple, brand-consistent experience.

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Discipline: UX/UI · Web
Role: UX/UI design, responsive web design, UI integration
Year: 2019

Project overview

A user-friendly experience, thoughtfully, clearly, quickly, and with confidence.

Project background

URBAN TRIBE wanted to extend its existing website with a compact shopping section for customized products—including jackets, T-shirts, bottles and sports bags—without introducing the complexity of a full online store.

Problem

The new pages had to make browsing and checkout feel intuitive across devices while remaining minimal, recognizable and trustworthy for the brand’s close-knit sports community.

Solution

I designed and integrated a responsive store experience with a three-click checkout path and essential information and actions kept visible. The system adapts across desktop, tablet and mobile while preserving URBAN TRIBE’s visual identity.

Creative process

U TRIBE Store and an adaptive shopping experience.

The process began by reducing the purchase journey to its essential actions. I then translated the existing identity into a responsive interface system that keeps navigation clear and the checkout focused on every device.

01
Scope
Defined the product range and the boundaries of a lightweight store extension within the existing website.
02
Flow
Structured browsing and checkout as a short three-click path with key information and actions kept visible.
03
Interface
Designed a minimal visual system aligned with the brand’s identity and tone to support clarity and confidence.
04
Integration
Implemented and refined responsive page layouts for a consistent experience across desktop, tablet and mobile.

UX/UI Designer