Visual · 3D · Social
2018
Bett1.de
A series of social campaigns, 3D product visualizations and editorial illustrations created for Bett1.de.
Project overview
Different ideas, connected by one clear visual language.
During my work for Bett1.de, I created visual content across social media, campaign activations and the brand’s information portal. My role combined visual design, illustration, 3D modeling and Photoshop post-production—from turning the BODYGUARD Egg April Fools concept into a believable product presentation and visualizing a custom snowboard for the FIS Snowboard Cross World Cup giveaway, to developing editorial illustrations, gift-voucher assets and Super Bowl communication. Each project had a distinct purpose, but all were connected through direct storytelling, clear brand cues and a consistent visual finish.
Visual Designer
A flexible visual system for ideas made to stop the scroll.
- 3D visualization and post-production for The BODYGUARD Egg and Custom Build Snowboard #Bett1
- Editorial illustrations for the information portal and gift vouchers
- Social campaign assets for sponsorship activations and Super Bowl content
Selected gallery
The project in detail.
20 imagesThe BODYGUARD Egg
Sleep like a baby.
The BODYGUARD Egg was an April Fools social campaign that transformed a playful sleep insight into a convincing product launch. The fictional oval mattress encouraged a fetal sleeping position and was presented with two firmness zones, custom ergonomic modules and Bett1’s direct product language. I translated the concept into a complete visual system—modeling the egg-shaped mattress in 3D, building the supporting product graphics and refining the final campaign imagery for social media.
Sleep like a baby
Custom Build Snowboard #Bett1
A one-off board for the FIS Snowboard Cross World Cup giveaway.
For Bett1.de’s sponsorship of the 2018 FIS Snowboard Cross World Cup in Feldberg, a custom-built snowboard became the centerpiece of a social giveaway. I modeled and visualized the board in 3D, then used Photoshop post-production to sharpen its materials, depth and movement, turning the product into a bold, realistic campaign asset ready for social media.
Custom Build Snowboard
Infoportal
Editorial illustrations that make practical sleep guidance easier to understand.
I developed this illustration series for the Bett1.de information portal, translating practical guidance into clear, approachable visual stories. For the guest-bed article, the imagery supports a comparison of space-saving options—from inflatable and folding beds to extendable sofas—while keeping the editorial system consistent from concept through final publication.
Guest beds
Gift Voucher
A flexible illustration system for every occasion.
I created a cohesive visual series for the Bett1.de gift certificate, turning its occasion-based motifs into a recognizable system of restrained linework, neutral tones and Bett1 red. The illustrations support a flexible digital product whose value and motif can be selected online, delivered as a printable PDF and redeemed across the BODYGUARD range—without the giver needing to know a mattress size or preferred firmness.
Gift Certificate
Bett1 at the Super Bowl
Bett1.de enters the game.
Two social-media visuals created for Bett1.de communication around the Super Bowl.
