Brand · Web
2017
Dos Marcos & La Selva
Brand identity and digital design work for Dos Marcos & La Selva.
Project overview
An identity that encompasses the brand and its digital presence.
The challenge
The project required distinct visual elements to work together consistently across brand and web contexts.
The response
Identity components and digital layouts were brought together through a shared visual language.
Creative process
From brand character to a distinctive logo system.
The logo design process translated the character of Dos Marcos and La Selva into two complementary marks, balancing expressive lettering, clear hierarchy and consistent application across brand and digital touchpoints.
- 01
Brand foundation
The personality, audience and relationship between Dos Marcos and La Selva established the foundation for both visual identities.
- 02
Logo exploration
Typographic contrast, composition and signature-inspired forms were explored to give each name a recognizable voice.
- 03
Refinement and system
Proportions, legibility and hierarchy were refined into flexible logo lockups with a consistent visual relationship.
- 04
Digital application
The selected logos were extended across brand and web touchpoints while preserving clarity and character at every scale.
Logo design
Two distinctive logos, connected by one visual language.
- Custom logo and wordmark design
- Complementary identities for Dos Marcos and La Selva
- Scalable logo system across brand and digital applications
Selected gallery
The project in detail.
Logos
dos Marcos Ibiza
dos Marcos Ibiza combines expressive calligraphy with clean geometric typography to create a visual identity that balances craftsmanship and contemporary elegance. The contrast between the fluid “dos Marcos” wordmark and the lightweight “IBIZA” typography gives the brand a distinctive Mediterranean character, while the gold, black and white palette reinforces its premium and sophisticated positioning.
La Selva
La Selva is built around an elegant high-contrast italic serif, creating a sophisticated and expressive visual identity. Its compact stacked composition gives the wordmark a distinctive silhouette, while the gold, black and white palette introduces a refined and timeless character inspired by Ibiza’s premium lifestyle.
Casa Vedova
Enjoy the serenity of this artist’s retreat, a jewel of architectural history.
Studio
La Selva
Escape to the tranquility of the countryside, and relax in family-friendly comfort.
